Unlike general CRM software, automotive CRM allows you to market certain cars to potential customers and send personalized resources and service reminders. It also enables you to monitor salespeople’s performance and several other tasks.
Moreover, it captures leads from different sources such as social media, referrals, third parties, and online channels and unifies them. It likewise helps you launch email campaigns and tracks the results.
Customer Relationship Management
Many car dealerships rely on customer relationship management software to help them create a seamless sales process. They want to ensure their customers get all the services they need and are happy throughout their buying journey. This can include a self-service portal, automated reminders for insurance renewal, vehicle servicing, or new offers. This way, the business can focus on bringing in more leads and reducing manual tasks that eat up time.
For car dealers, auto dealership CRM can also provide tools to help them manage their showroom floor better. These can include tele-calling software that tracks the performance and productivity of a team. This can allow leaders to analyze average handling times, logged-in and occupied time, sent and received calls, and more. They can then use these reports to improve the quality of tele-calling and increase sales.
Some automotive CRM providers are industry-specific. Others are general platforms that can be customized for the automotive industry. The latter, for example, features scheduled follow-up tasks, a sales quoting app, and a credit application that helps the sales team to convert more leads.
Contact Management
If your company manages a car dealership, automobile CRM software like VinSolutions is a great way to keep track of your incoming and existing leads. It helps your sales department stay in touch with prospects via their preferred communication method and enables them to schedule appointments at the most appropriate time. A good automotive CRM will also include a universal inbox function that collects queries from different customer service channels so your team can respond promptly.
Keeping in contact with customers is essential, especially after they purchase your cars. A good automobile CRM will automatically send reminder messages or notifications to customers regarding their lease, insurance renewal, car servicing, and new offers. This saves your employees’ time, and the system can also notify managers if they still need to follow up on these tasks.
Lead Management
Automobile CRM software allows car dealerships to market their showrooms and capture leads from online channels. It also enables sales reps to nurture leads down the funnel and help them forge long-lasting loyal customer relationships. Moreover, it helps dealerships manage inventory, car maintenance tracking, auto financing or lease terms, and document management. Besides, it comes with OEM features to connect manufacturers to third-party dealers.
Some leads don’t reach the end of the sales funnel, and an automobile CRM system provides real-time data about lost deals, marketing campaign results, customer query response rates, and more. It can also be used to automate follow-up activities with leads.
Some of the best automotive CRMs include a cloud-based platform that manages online inquiries from potential customers through email or call. It also offers call recording and SMS text messaging management. It also analyzes customer emails and texts to predict when a lead is losing interest so you can reach out to them.
Inventory Management
Inventory management is one of the most critical features an automobile CRM software provider offers. This feature allows businesses to keep track of their inventory and sales in a single place, making it easy for them to manage the car buying process and maintain customer loyalty. It also helps them to identify new growth opportunities and improve business operations.
Automobile CRM can help businesses automate manual tasks and focus on customer relationships, increasing sales. For example, it can send automated reminders to customers for things like insurance renewal, vehicle servicing, and new offers. This way, staff can avoid missing important events and reduce reliance on memory or human error.
Reporting
Automobile CRMs include many special features that are relevant to automobile dealerships. These tools streamline processes and ensure that sales agents deliver on their promises to customers. Besides boosting customer satisfaction, they help forge long-lasting loyal relationships with them. These features address common problems auto dealers encounter, such as inventory management and car maintenance tracking. Desking tools also enable dealers to streamline their clients’ auto financing or lease terms. Some even connect manufacturers to third-party dealers and automate paper document scanning.
Some automotive CRMs come with in-built agent monitoring tools to track performance. These tools empower managers to track call-related metrics such as average handling time and logged-in or occupied time. They also allow them to listen to live or recorded calls for evaluation.
The software focuses on reducing workflow complexity and optimizing dealership management so that they can concentrate more on providing a superior customer experience. It is especially effective for independent or BHPH (buy here, pay here) dealers and franchise dealerships. Its specialized lead-tracking system and automated follow-up tools can improve team productivity.
