In the last couple of years the development of online platforms has increased consistently. One of the most growing platforms are the ones related with online selling, also known as online marketplaces. These platforms represent the opportunity for small and big brands to gain visibility and grow their sales with a low cost investment.
There are multiple online marketplaces, each one of them has its own base of customers, one of the strategies that retailers use to access these different bases of clients, is cross posting. Basically means, posting the same item across different platforms. This is a useful strategy to get the product seen, and increase the chances of making a sale.
Cross posting is a very useful resource to grow sales, but it could be a time consuming activity, this wouldn’t be a problem with one or two items, but with larger stocks it could take a lot of time to post each item individually.
Cross posting apps to save time and resources
One of the advantages of a cross posting app is that resellers can save a lot of time that could be invested on other tasks.
This software allows the reseller to post simultaneously on multiple platforms at the same time. This will increase the visibility of the products, the more people see the items, the more people are likely to buy it.
It’s important to do a good research and find the right cross posting app, these softwares are very easy to use, and will allow the reseller to post a great number of items in a considerable small amount of time.
The importance of a good reputation
As said before, crossposting apps will allow the reseller to have a broader reach to new audiences because the product will be listed on multiple platforms. With the gain of visibility, users will become more familiar with the brand. More exposure will make reviews become important. Most online marketplaces recommend users to review each other, this is a form of establishing a guide to users, these reviews function as a ranking on which potential buyers base their decisions to trust or not a specific seller.
Good reviews will position a brand above others, remember that in online sales the buyers don’t get to see with their own eyes the product, the only reference they have are previous clients experiences. A good amount of good reviews will show potential buyers how trustworthy a seller is.
When it comes to online sellings, image and descriptions of items are a very important aspect for the buyer. Adding high resolution pictures of the product it’s a key element to increase the engagement with the listings. A good description of the item it’s considered very useful among users, it’s recommended to describe the size, brand, color, and any other relevant aspect of it. The use of keywords, or tags, can also help the search engines to find the products, and make it easier for clients to find them.