It’s no secret the gaming market is fiercely competitive. New online casinos enter the industry every day, and they bring fresh trends with them. Staying on players’ radars or enticing new members to join the site is a tough job for most online casino operators in the current year.
However, staying on top of the competition is possible. Whether it’s an inexperienced casino operator or a reputable brand, casinos that frequently improve the experience for their members get the most significant market share. Below we’ll discuss a few clever ways online gaming operators can attract bigger audiences.
Expanding the Bonus Portfolio
Online casino players are always on the hunt for high-value bonuses. Although many casinos offer them, standard welcome promotions and packages are the best marketing tool. No deposit free spins or cash are the most sought-after bonuses, typically attracting the biggest numbers of new players.
However, entertaining the current player base is as important as acquiring new members. Some of the best casinos with reload bonuses release generous deposit match percentages for existing players on their sites. These deals can be ongoing and available to claim daily, weekly and monthly.
Introducing Virtual Reality Gambling Options
The world of virtual reality is making headway in almost any industry. Thanks to the technological advancements in the last few years, online casinos are included in that equation. VR is a computer-developed environment that allows bettors to interact within and stimulates a lifelike experience.
Nowadays, many modern online sites include VR games in their portfolios, allowing bettors to communicate with other players or feel the authentic atmosphere of a land-based casino, all through the headsets from their homes.
Incorporating a Live Casino Section in the Game Lobby
Despite the popularity of live dealer games, many online casino sites are still missing a separate live lobby or only offer a few real-time game titles. The advantage of live dealer games is straightforward: players can experience an authentic casino atmosphere from the comfort of their homes or while gambling on the go.
To entice both high rollers and bettors with modest budgets, it’s best to include live titles with diverse betting ranges. Additionally, the variety of the section is important, as some players enjoy the classic blackjack, roulette, poker, and baccarat games, while others prefer their variations with modified rules. Game shows are also popular among middle-aged casino players, with titles like Deal or No Deal Live and Monopoly Libe climbing on top of the list.
Improving Player’s Experience With Artificial Intelligence
As VR technology found its place in the gambling world, so did artificial intelligence. The most advanced online casinos on the market incorporate advanced AI software into their sites to improve players’ experience.
The technology is used to personalise the games or the site based on each member’s preference and gaming style. Additionally, casino operators use it to detect and prevent fraud, ensuring a safer gaming environment.
Cryptocurrencies Are the Payment Method of the Future
Along with the changes regarding online gaming, in 2023, we can expect strides in the banking policies of many online casinos. Namely, with the popularisation of digital currencies and the invention of many digital coins, many online casinos have decided to accept cryptocurrencies as a viable payment option.
Bitcoin is the most recognised among online operators; however, cryptocurrencies like Dogecoin, Tether, Litecoin, Ethereum and others are also becoming more popular.
Online casinos often release special crypto bonuses or feature a separate section of Bitcoin games. Recently, some new operators have surfaced as completely crypto-based casinos, accepting only digital coins in the Cashier.
Enabling Mobile App Gaming
While mobile casino apps aren’t necessarily a new concept, many online casinos have functioned for years offering mobile gaming solely through their optimised sites. However, players have shown much more interest in mobile gaming through apps in recent years, and 2023 is the perfect opportunity for many brands to jump on that trend.
The online casinos that already feature apps usually offer them for both Android and IOS devices. Players can download the dedicated software directly from the casino site or through the corresponding app stores on their phones and tablets.
Mobile apps are considered advantageous over solely mobile-optimised sites since they rarely feature lagging and guarantee uninterrupted gameplay. The popularisation of mobile payment options such as Google Pay and Apple Pay has further boosted this trend.
Releasing a VIP Program
What better way to motivate current members and attract new players than to promise loyalty perks? The VIP programs are a familiar idea; however, they leave much room for creativity. Online gambling operators have the freedom to structure their loyalty schemes on as many levels as possible and allow players to climb the ladder.
Most VIP clips give complimentary points to players based on the gaming activity and the deposited amount on the site. Some even allow loyalty members to convert the points into free cash, which can be used on selected games.
The usual rewards comprising these loyalty programs are extra reload offers, birthday bonuses, free spins, cashback deals, personal account managers, and free cash.