Toronto-based Forma.ai, which helps companies manage and optimize sales compensation plans, raises a $45M Series B led by ACME Capital (Chris J. Preimesberger/VentureBeat)

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Toronto-based Forma.ai, which helps companies manage and optimize sales compensation plans, raises a $45M Series B led by ACME Capital  —  Could AI help motivate sales teams with creative incentives?  Forma AI, a Toronto-based sales performance management (SPM) solution provider, says yes.
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