YouTube’s new service has a porn problem ‘ but not the one you think (GOOG, GOOGL)

youtube porn redtube

youtube porn redtube

The new YouTube Red subscription service, where you pay $9.99-plus a month for original ad-free streaming videos, has a porn problem ‘ namely, its name is definitely evocative of well-known porn site RedTube.So much so that even Mark Mahaney, considered the top Internet analyst, titled anote to investors about the new service with a joke about it: “YouTube Red (No, Not Red Tube).”(For the record, Mahaney thinks it’s a good thing, but unlikely to make a lot of money in the short term.)The similarities in the names (and in their respective URLs) could cause a lot of consumer confusion and awkward web surfing experiences.Mahaney wasn’t the only one who noticed the similarity:this seems uncomfortably close to “Red Tube” https://t.co/167gdYVJss’ ‘_’ (@MikeIsaac) October 21, 2015I can imagine someone being caught on RedTube and be like “oh man I meant to type in YouTube Red. Whoops”‘ Molly (@Foxtrot44) October 21, 2015When I heard “YouTube Red,” I made the mental association with “RedTube,” and I realized Google has (yet again) not thought this through.’ Nash (@Nash076) October 21, 2015The name “RedTube” itself is already uncomfortably close to “YouTube.” The addition of “Red” definitely brings the association home.But, so far, YouTube’s parent company Google has not made any kind of public action against RedTube for the name. And while RedTube got to the whole “Red” aesthetic first, it was founded in 2007 ‘ two years after YouTube.Maybe YouTube’s expansion into Red territory will be the impetus for the search advertising giant to start a legal, trademark battle.Asked about the similar sounding names, a YouTube spokesperson said: “When we said Red would enhance the performance of YouTube, that’s not exactly what we had in mind.”SEE ALSO:Google just launched a Netflix-killer called YouTube RedJoin the conversation about this storyNOW WATCH: One of YouTube’s biggest stars is an unknown toy reviewer who makes up to $1.3 million a month

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Katherine

About the Author: Katherine

Katherine is a passionate digital nomad with a major in English language and literature, a word connoisseur who loves writing about raging technologies, digital marketing, and career conundrums.

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