With nearly 8 billion people living on Earth, one could feel that simply putting a promotion out there is enough. Unfortunately, that could not possibly be more certainty. Publicizing patterns change every year, and there is plenty of factors included. There are only a few changes in emergence, development, and preference for new technologies and innovations. Add to that the Covid19 pandemic that struck the world in 2019 and pushed promotion budgets down.
Then, at that point, you have a ton of vulnerabilities to look forward to. There are several reasons why the marketing automation software always keeps updating. First, every version takes into account what is in & out of the marketing world. The advantages of knowing these advertising trends are not limited to the software developers alone. Business owners, specialists, and marketers like Evan Rutchik aggressively march toward this trend to improve their bottom line.
Best Advertising Technology Trends in 2022
This article examines the most recent advertising technology patterns that were pervasive in the past few years. Which of them could become outdated soon, and which will be areas of strength for the years? Continue to peruse and find out.
Regulators
While ad tech is still in its infancy, the next several years will mark a turning point for the professional career of a many people in this industry. Regulators are cracking down on privacy issues, consumers are increasingly savvy about their data, and many ad tech companies are rethinking their strategies in response. However, despite the many changes, three technologies stand out as being particularly important for brands in the upcoming years.
Adapt their Approaches
As mobile users continue to adopt new technology, the role of advertising is changing too. As a result, publishers and advertisers need to adapt their approaches. They must balance the potential benefits of targeted advertising against the risks of overexposure. According to Lucy Hinton, head of client ops at Flashtalking by Mediaocean, ad-supported websites may have to shift their business models and focus on first-party data gathering.
Personalization
Personalization will be a top priority for marketers in 2022. Increasing numbers of consumers are demanding personalized experiences tailored to their specific needs. Brands must be able to anticipate these needs and provide a unique experience for them. For example, Expedia and TripAdvisor can use algorithms to recognize new customers arriving in a new city and recommend their ideal accommodation. They can also provide real-time information about what they want to see and do.
Immersive Campaigns
While TV commercials and online ads may have a long way to go, immersive campaigns are growing in popularity. For example, Samsung recently introduced an app called Bedtime VR Stories, which allows young users to experience the brand in real-time. These immersive campaigns have a huge potential to help connect young people with brands. In addition, campaign performance monitoring platforms will be able to measure how effective the content is and capture metrics like Customer Acquisition Cost and Customer Lifetime Value.
Virtual Reality and Augmented Reality
Virtual reality and augmented reality will continue to revolutionize the advertising industry. Virtual showrooms and virtual shopping malls will be possible thanks to the emergence of inexpensive headset technology. Similarly, real estate marketing will see the introduction of haptic feedback devices. These technologies will make it easier for brands to engage with consumers in new digital spaces. VR, XR, and AR are slated to dominate the advertising industry in 2022.
Voice Search and Smart Speaker Devices
Moreover, voice search and smart speaker devices will become commonplace. By 2022, 55% of households will have smart speakers. They will use these devices to find information and shop for products. The estimated value of voice shopping will grow to $40 billion. The role of voice search will be increasingly important for brands selling on Amazon. These developments will also change how the brand advertises on the App Store. For example, video advertising and Apple Search Ads will become more integrated into the App Store. In addition, Apple will likely develop a video advertising network to compete with rivals like Audience Network and Admob.
Wrapping Up
The latest technology innovations will transform the advertising industry and make it more user-friendly, effective, and cost-efficient. Increasingly sophisticated algorithms and machine learning will make it possible to identify momentary disengagements and tailor ads to match the context of the user’s behavior. AI-driven contextual targeting is expected to increase investment and ease compliance with regulations. First-party data is another privacy-first option. Blockchain anti-fraud platforms will provide more transparency to campaign activity.
