Does blogging assist SEO? It most certainly does. In fact, maintaining a blog is one of the most effective ways to improve your search engine optimization.
In this piece, you’ll find out how we improved the search engine optimization of websites operating in highly competitive areas by using blogging. In a very short amount of time, I will demonstrate how we were able to raise the organic traffic from Google by more than 372%.
You’ll also read:
- Why maintaining a blog is essential for search engine optimization
- How to Improve Your Search Engine Optimization Through Blogging (Not the typical SEO advice you read in other blogs).
Before we get into why having a blog is vital for SEO, let’s take a look at a few instances of how we’ve used blogging to boost the amount of organic traffic for a variety of websites across a variety of sectors.
Why maintaining a blog is essential for search engine optimization
Let’s take a look at how having a blog may help with SEO now that you are sure that blogging is still effective for search engine optimization.
You can focus on a greater number of keywords.
Blogs are a great way to target keywords that you can’t target on your landing pages because of how those sites are set up.
Let’s say you have a website where you offer online SEO courses and digital marketing services to customers (like this one).
You already have landing pages that are optimized for each of your services, in addition to a homepage that is optimized for your primary keywords.
That’s fantastic, but it means the organic traffic to your site will be modest. Why? Because it is quite possible that hundreds of websites that are much larger and have been around for much longer than yours are already targeting those keywords.
You could try to get backlinks to improve your SEO and rankings, but you’ll quickly find that it’s hard to get other webmasters to link to your product pages on their own.
Blogging may be a lifesaver in situations like these
You may begin producing material after establishing a blog, conducting keyword research to determine what other search keywords people use that are connected to your products and services, and then beginning your research on what other search phrases people use.
You open the door to greater prospects for the development of natural links
For a website to have a high page rank on Google, it needs to have good backlinks. Blogging is an excellent method for obtaining those links and increasing the authority of your domain, and it is recommended that you do so.
Other bloggers are more likely to link to an interesting blog post than to a website that is trying to sell something.
Blogging is Important for Search Engine Optimization for These 4 Reasons
Did you know that between 70 and 80% of people rarely click on sponsored search results and instead go straight to organic search results? Imagine organic search results like the food you buy at the grocery store. Searches conducted in their most natural state are referred to as organic searches. This rule prohibits the use of sponsored advertisements, organization auctions, and any other kind of competitive bidding in any circumstance. When you publish a new blog post, a new URL will be generated for your website.
Our Los Angeles digital marketing company “Impactful” uses specific SEO tactics that have effectively helped to raise both online and offline organisations: https://www.impactfulseolosangeles.com/
Every time you generate a new URL, there is a fresh possibility that your website will be ranked higher in a search.
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Makes New Content Available
Search engines place a high emphasis on material that is both up-to-date and relevant. Since your homepage and landing pages shouldn’t change much, keeping a blog that is updated once a week and covers topics that are most important to your audience will help you build a relationship with your readers while also giving search engines new content to index. Just make sure that the information is of good quality!
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Includes Internal and External Linking
Backlinking is the practice of including links on one website that lead to other reputable websites. These links are called “backlinks.” One of the functions of a common link is to discover and develop new web pages for websites, and another use is to assist search engines in determining how to rank these links in the results that a searcher sees.
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Helps Establish One’s Reputation
Blogging gives you the opportunity to provide commentary on timely issues within your sector. Blogs show that you are real and build trust with both your current organization’s customers and potential new ones, as well as with search engines. Blogs enable businesses to be found, informed, and able to communicate their ideas and points of view through additional channels.
Building a good reputation and showing that you are an expert will bring more people to your website and make them want to come back. This shows Google that people are interested in your website, which raises the level of authority that their algorithm gives to your domain.
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Contributes to One’s Credibility
Blogging gives you the opportunity to provide commentary on timely issues within your sector. Blogs show that you are real and build trust with both your current customers and potential new ones, as well as with search engines. Blogs provide businesses with additional channels via which they may be found, informed, and communicate their ideas and points of view.
Building a good reputation and showing that you are an expert will bring more people to your website and make them want to come back. This shows Google that people are interested in your website, which raises the level of authority that their algorithm gives to your domain.
